HUMANITAS Studio Partner Bob Greenblatt Leads NBC Back to No. 1
Two minutes before NBC’s May 12 upfront presentation was scheduled to start, Bob Greenblatt ducked into Jimmy Fallon’s dressing room for a quick pre-show hello.
It was an instinctive move for Greenblatt. Producers like to keep a close eye on their stars just before the curtain goes up. As the NBC Entertainment chairman chatted with Fallon, there was a brief “Where’s Bob?” moment backstage for the upfront production team. But on cue at 10:59 a.m., a smiling Greenblatt emerged from the black velvet drapes in the makeshift backstage area at New York’s Jacob K. Javits Center to hit his mark with perfect timing.
Greenblatt had good reason to be confident. NBC came to the upfront derby this year with the best ratings growth story of any major network during the 2013-14 season. Fallon has brought new sizzle to latenight, and primetime boasts a stylish new hit in “The Blacklist.” Finally, after a decade in the Nielsen basement, NBC is about to clinch its first season-long primetime win in the adults 18-49 demographic since 2004, the year “Friends” went off the air.
Read more at Variety: http://variety.com/2014/tv/news/bob-greenblatt-nbc-jimmy-fallon-ratings-1201185518/